Beck’s Canvas/RCA Collaboration

After being contacted by James Fell from Online Fire, a creative online PR agency, he has asked me to blog about the recent art competition launched by Beck’s, ‘Beck’s Canvas‘. This in turn, is part of a whole campaign of art & music by Beck’s including the live studio creation I did for YCN.

The basic rundown is that students from the RCA (Royal College of Art) were asked to design the new beer label for Beck’s which will be judged by a panel from the RCA and the winning design will be put on 27 million bottles nationwide from August. The labels will first be seen at an exclusive exhibition at the RCA.

The 4 finalists are Ritta Ikonen, Tom Price, Simon Cunningham and Charlotte Bracegirdle. Previous artists who have worked on the Beck’s’ beer label include Tracey Emin and Tim Noble.

Full details about the Beck’s Canvas competition and the 4 finalists can be found on the Beck’s website here.