Digesting Design

OOH! Identity in Berlin

Posted in Everything Else by Paul on January 26, 2009


From the creators of Cunning, comes a new company, called OOH! (Out Of Home) I did this a while back in November, but the OOH! identity and website has only gone live online recently. I was asked by Cunning to go back to the Hauptbahnhof and re-photograph the BBC ‘Big Mic’ but this time with the ‘OOH!’ letters that they shipped over to me to put the new identity into context. So now my photographs can be seen on the homepage and mobile sections of the OOH! website. I even managed to get the spoof security guard looking after the BBC ‘Big Mic’ to strike a pose with the identity.

Here’s a short video of what OOH! is all about.



One Response

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  1. palestinegraffiti said, on January 26, 2009 at 4:54 pm

    Good work!

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