Digesting Design

Wieden+Kennedy Tokyo Review

Posted in Internships by Paul on August 3, 2009

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I’ve now finished with Wieden+Kennedy and just about Tokyo as well, I head back to London on tuesday. I’m very very sad to be leaving the team, as I’ve had such a fantastic time, working really hard and learning lots from working closely with the creative director, Eric. The book I have been working on since I started, is now just about ready for printing with a final approval and paper choices to be made now. The web work is completed, and I will be finishing off the mobile project and T-shirt back in London which is great newsEric has taught me a lot about refining work to make it look the best it can be, as well thinking conceptually throughout the design process. He has been there and done that, so it’s been a interesting learning experience by a great mentor.

The W+K Tokyo team are a fantastic bunch of people to work with, all from a variety of backgrounds and disciplines which makes up the Tokyo melting pot, full of energy, creativity and a hybrid mix. So a massive thanks goes out to Eric of course, and everyone else; Sumiko, Jose, Kumiko, Naoki, Shingo, Hiromi, Akio, Phil, Andrew, Kenji, Yoshi, Shun, Yuko, Yumiko, Trish, John, Yohei, Tomoko, Mae, Kuki, Yuko, Shig, Keiko, Shane, Genki, Takeshi, Mark, Dai, Jorta, Shuhei, Michiyo, Yoko, Ayumi, Kanako, Nagisa, Chucky, Emily, Mag, Shinji and the other interns Andrea, Erika and Bobby for making my time at W+K so enjoyable. Apologies for everyone else, I’m good with names, but not that good.

July itself started off very quickly as I helped out on an all nighter which was a good experience to go through, even though I wasn’t of much help, I did a few bits here and there. This was then followed by the CLASKA Flea Market which I posted about at the beginning of the month. July kept up it’s pace, with the last two weeks, being long work hours, but worth it. Other highlights of the month have included when GRAPH came in. GRAPH are a design and printing company who specialise in high end printing techniques and production and brought in some amazing examples of work they have designed, as well as printing methods examples. Everything from heat sensitive paper for hair styling products to a book embedded into a cardboard holder. GRAPH gave W+K as well as myself some inspiration for further projects and showed just how far you can push printing and finishing techniques.

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Then on the thursday just gone, we had the W+K Tokyo Summer Party. The Tokyo based radio station, OUTTANET Radio broadcast live from the 4th floor as everyone hit the roof for beers and an amazing Japanese style BBQ; 8 beers later I headed back down to my desk to finish up some work! Check out the blog posts about the BBQ here and OUTTANET here.

So I’ve learnt loads being with W+K, and soaked up the culture of Tokyo as much as I could of since being here at the beginning of May. I will definitely be coming back in the near future and I wish everyone in the team the very best until I see them all again. Eric also gave me the W+K LAB Tokyo Ten and New Tokyo Life Style Think Zone books as a thank you and I left everyone a box of Yorkshire Tea and a book on how to be British (most of the time no one could understand what I was saying). You can see all of the photos I have taken since being in Tokyo on my Flickr page here.

www.wktokyo.jp

www.wktokyolab.com

www.wktokyo.jp/blog

http://blog.outtanet.com

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