Digesting Design

ADFEST 2009 Exhibition

Posted in Exhibitions by Paul on July 6, 2009




I was back at the Advertising Museum Tokyo (ADMT) on Saturday to take a look at the exhibition of ADFEST 2009. Formally known as the Asia-Pacific Advertising Festival, it is the largest and most prestigious festival held in the Asia Pacific region. This year was the festival’s 12th anniversary and back in March, it was held for three days in Thailand. The theme for 2009 was ‘Made in Asia‘, and the celebration of Asian creativity. The resulting exhibition at ADMT was work awarded silver and above medals including, TV, print and online campaigns.

There was some great print adverts on display from the likes of Ogilvy & Mather, Lowe, Saatchi & Saatchi, Leo Burnett and many more and my out right favourite being BBDO/Proximity Malaysia’s outstanding prints for Jeep. So so good that I needed to show all three here. A vast array of television adverts that I took some time to sit down and watch finished off the small, but high quality exhibition. I am liking ADMT for its exhibitions as they run for short periods of time, are very interesting exhibitions and the next one is set up straight away after the last one.



Sony Photography Awards 2009 + Tokyo Copywriters Club Exhibitions

Posted in Exhibitions by Paul on June 8, 2009


I went to my first Tokyo exhibitions this weekend, and I’ve got plenty more to attend to, ready and bookmarked whilst I’m over here for the next few months. First up was the Sony World Photography Awards 2009 held at the Sony Building in Ginza which is in south east central Tokyo. A big dark space with the images being projected onto big screens and smaller information screens displayed the information and background stories of the photographs. Of course there was sponsorship of Sony products just outside the exhibitions, but there was some amazing images created, an example of which you can see in the picture above. This is the best link I could find in English about the exhibition.

I then went onto the ADMT (Advertising Museum Tokyo) which was also nearby to Ginza. There are no street names in Tokyo, everything is mapped through a complicated numbering system, so I am getting lost pretty much everywhere I go, so being nearby made a change. I went to see the Tokyo Copywriters Club exhibition which was an unusual exhibition for the museum apparently, with works solely judged to be exhibited based on the words rather than the images. There was a lot of work on show, with plenty of English advertisements along with the Japanese ones. A really well laid out exhibition and I didn’t know who either of them were, but two creatives were advising on visitor’s work that they brought along and hosting a talk.

The ADMT itself was really good, and a great resource of looking back at the history of Japan’s advertising industry. It was a small museum overall and I particularly loved the time-line wall. Everything from the original GameBoy to the first Apple Mac to traditional print advertisements on display. There was a vast array of other prints, both from the western and eastern industries and I wish some of them were able to be bought in the shop.