Digesting Design

Don’t Panic Freelance Work

Posted in Freelancing by Paul on September 3, 2009

DP Logo Black(2)I’ve recently been finishing up some freelance work for Don’t Panic, working on it over the past few weeks. I’ve been helping out for one of DP’s client’s branding and internal campaign communications working alongside Joe Wade. I popped down to Brixton to the studio last Monday to finalise ideas and then I’ve been concluding everything over the past few days. Whilst I have a few more bits and pieces in the pipeline to sort out before I go back to LCC in October, this has kept me busy and I will hopefully continue working alongside Joe and everyone else at Don’t Panic in the near future. Thanks to Joe for the opportunity.


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ADFEST 2009 Exhibition

Posted in Exhibitions by Paul on July 6, 2009




I was back at the Advertising Museum Tokyo (ADMT) on Saturday to take a look at the exhibition of ADFEST 2009. Formally known as the Asia-Pacific Advertising Festival, it is the largest and most prestigious festival held in the Asia Pacific region. This year was the festival’s 12th anniversary and back in March, it was held for three days in Thailand. The theme for 2009 was ‘Made in Asia‘, and the celebration of Asian creativity. The resulting exhibition at ADMT was work awarded silver and above medals including, TV, print and online campaigns.

There was some great print adverts on display from the likes of Ogilvy & Mather, Lowe, Saatchi & Saatchi, Leo Burnett and many more and my out right favourite being BBDO/Proximity Malaysia’s outstanding prints for Jeep. So so good that I needed to show all three here. A vast array of television adverts that I took some time to sit down and watch finished off the small, but high quality exhibition. I am liking ADMT for its exhibitions as they run for short periods of time, are very interesting exhibitions and the next one is set up straight away after the last one.


Sony Photography Awards 2009 + Tokyo Copywriters Club Exhibitions

Posted in Exhibitions by Paul on June 8, 2009


I went to my first Tokyo exhibitions this weekend, and I’ve got plenty more to attend to, ready and bookmarked whilst I’m over here for the next few months. First up was the Sony World Photography Awards 2009 held at the Sony Building in Ginza which is in south east central Tokyo. A big dark space with the images being projected onto big screens and smaller information screens displayed the information and background stories of the photographs. Of course there was sponsorship of Sony products just outside the exhibitions, but there was some amazing images created, an example of which you can see in the picture above. This is the best link I could find in English about the exhibition.

I then went onto the ADMT (Advertising Museum Tokyo) which was also nearby to Ginza. There are no street names in Tokyo, everything is mapped through a complicated numbering system, so I am getting lost pretty much everywhere I go, so being nearby made a change. I went to see the Tokyo Copywriters Club exhibition which was an unusual exhibition for the museum apparently, with works solely judged to be exhibited based on the words rather than the images. There was a lot of work on show, with plenty of English advertisements along with the Japanese ones. A really well laid out exhibition and I didn’t know who either of them were, but two creatives were advising on visitor’s work that they brought along and hosting a talk.

The ADMT itself was really good, and a great resource of looking back at the history of Japan’s advertising industry. It was a small museum overall and I particularly loved the time-line wall. Everything from the original GameBoy to the first Apple Mac to traditional print advertisements on display. There was a vast array of other prints, both from the western and eastern industries and I wish some of them were able to be bought in the shop.





First week at Wieden+Kennedy

Posted in Internships by Paul on June 5, 2009



I’ve had internships so far with Print Club, Not Actual Size, Pentagram Berlin, Cunning and THIS IS Studio on my year out and now I am in Tokyo on my 6th internship at the creative and prolific agency Wieden+Kennedy. Now living in Tokyo along with being in Berlin previously have been and will be great learning curves looking back on London during my year out, which in a few weeks time, last year, was when it all began.

So I arrived in Tokyo last Thursday and the first week at W+K has flown by; Tokyo is really growing on me. The studio is located in Roppongi, generally known for being the sleaze area which come night is the case, but during the day it’s a great location to be working in. The studio itself is a behemoth of a five floored building and I am working in Eric Cruz’s (the creative director, who I set the placement up with) team on the first floor alongside all the other art directors. The rest of the designers are down in the basement which is a great space also. I am also working alongside Andrea, the other intern from Switzerland, so it’s nice being able to share my thoughts on projects and ideas with her as well.

This week I’ve been put straight into action which is great and what I hoped for, working on a cover and contents page for a book and mobile phone skin designs for W+K LAB (the music label run alongside the agency projects); something that I have never done before so it’s good to be learning about that at the same time. Today we had a massive new identity brief. The whole agency attended and I listened via a translator which was a new experience for me as well. I finished off the week with a quick design for a postcard for another client, presented already later in the evening. Like this, everything at W+K and Tokyo in general seems to go a million miles at once. I’ve got lots on for next week already.

I’ll have some more stories from Tokyo soon and of course the monthly reviews of W+K so watch this space. An ongoing set of photographs I’m taking including more shots of the W+K studio can be found on my Flickr page here, so enjoy. Finally, a blog entry about me and the rest of the new faces at W+K Tokyo can be found on their blog here.






Cunning Review

Posted in Internships by Paul on February 28, 2009


Yesterday was my last day at Cunning, with a month passing me by very quickly (again). I’ve had a brilliant time with the creative team and the rest of the staff of Cunning and felt like part of the team from day one. I’ve been kept busy throughout the month and have learned lots along the way. I’ve managed to see how briefs work from ideas to refinement to client pitches and their preparation, through to just about the final execution and the planning that goes into it and this will give me some good experience for my future projects and all the small things that I wouldn’t usually consider, when in actual fact they are just as important as everything else.

I worked on a variety of client briefs including helping out with some of the NY office’s projects ranging from events, TV programmes promotions, and for a book launch. We had lots of brainstorms/brain dumps/idea sessions for projects which I found very useful and creative, and I helped in the development of ideas through to visualizing them and designing client pitch boards. I also worked on ideas for the Cunning window display and the ‘Cunning 60 Minutes’ as mentioned in my previous post and these side projects are still in development. There is a Cunning 60 Minute talk organized by myself, with the help of Becca happening next week so I will put up a post about that as well, so watch this space. I also helped with some photographic recces and vox-pops around London for research as part of some project’s development. Altogether, working on a range of different briefs, activities and side projects made this internship a very exciting and stimulating one.

I’ve learned all about being part of a busy and fast paced creative company in Cunning, learning about clients needs and wants more, and the importance of what pitches to clients are all about, right down to their smaller details. I’ll definitely be staying in touch and many thanks to all the team in the ‘basement‘.

P.S. I even had a hand at dealing with angry finance people on the phone, but I have to say, speaking to BT on the phone is much worse.