Digesting Design

Type Tarts Exhibition at KK Outlet

Posted in Exhibitions by Paul on June 26, 2009




So here are a few photographs from the exhibition of the Type Tarts project at KK Outlet in Hoxton Square. The opening night looked packed which is great and KK’s shows usually fill up fast. My one is in the front window, bottom left of the top photograph and there are some great designs throughout the exhibition. It’s open until Monday evening I think so go check it out. You can see the rest of the photos taken of the exhibition on KK’s Flickr page here.


Type Tarts for Wallpaper* + KK Outlet

Posted in Everything Else, Exhibitions, Projects by Paul on June 13, 2009


The Type Tarts project I worked on has now been publicly released coinciding with Wallpaper*‘s July ‘Sex Issue‘. The project was originally run by UK Type for promotion and to raise awareness of the St. Brides Library in London, the printing and typographical shrine.

Wallpaper* have now released all 450 tart cards online that were created by myself, other students, established designers, agencies and studios; there are some great ones in there. My one can be found here, (they have censored out my phone number, I was hoping to get ‘calls’). I worked with Baskerville. The hands and fingers are used because Baskerville was created in the Baroque period and this was when ‘fists‘ were also introduced, typographic hand symbols. ‘Mature‘ as Baskerville is an old and experienced typeface and ‘always on consistent form‘ because that is how it’s designed. The rest of the concept is obviously based around the ‘tart‘ side of things so I’ll leave you to ‘fill in the gaps‘. I screen printed the cards in various inks and on a range of papers. I submitted to the project the candy pink ink on yellow mount card, however I have lots more variations which will all be going into the project section of my new website, later in the year so keep an eye out for that.


As well as all this, I also posted on here about the second lot of posters me and Dan printed as an extension of the project, which you can see again here. Unfortunately we wanted to get them printed ‘flip lenticularly (when the image moves on the page), an example of this can be seen here. But after some promising quotes from a printers, they didn’t pull through which was a real shame. So instead I split up the three proposed frames and again screen printed them. Me and Dan collaborated on the design using the typeface Caslon. ‘You Can Take My‘, ‘Virginity‘ (represented, by the ‘heddera flueron’ which is the typographical flower that was used to break up paragraphs, a flower being the symbol for virginity) and ‘Any Way You Want‘, gruesome! These will also be going into the project section of my website later in the year. And I have some more plans for further extension of the project so watch this space.

Check out Wallpaper*’s July issue for a feature on the project and KK Outlet will be hosting the exhibition for the Type Tarts from the 22nd of June onwards so go and check it out. Unfortunately I can’t attend it as Tokyo calls, but I will post up some photos of the opening night when I get them. There are also plans to make a book out of the project I hear as well, great stuff.




KK Outlet’s Facebook event page can be found here.

Type Tarts Continued

Posted in Everything Else, Projects by Paul on May 14, 2009


Over the past few weeks I’ve been back at the screen printing carrying on with the Type Tarts project me and Dan have been working on. We were wanting this design to be printed lenticularly (where a series of images moves on the page) however the printers we were dealing with never got back to us after the initial quotation which is a huge shame as the deadline for the project was extended by two weeks, so we had the time to get it designed and printed after our initial postcards. Instead I screen printed the three images for a series of A2 posters on GF Smith 270gsm Accent Smooth/Eco White stock.

Me and Dan in collaboration designed this card based around the theme of ‘virginity‘ and using Caslon as the chosen typeface. ‘You Can Take My‘ / hedera flueron (the typographic flower symbol which used to separate paragraphsflower being the symbol of viriginity) / ‘Any Way You Want‘. Gruesome but great! You can now also see mine and Dan’s names on the Type Tarts contributors page here. More updates on the Type Tarts exhibition and project soon.

Type Tarts

Posted in Competitions, Everything Else, Projects by Paul on April 18, 2009


As mentioned in the previous post, I’ve been busy working away on another project which was the Type Tarts project. Type Tarts is a project being run by Type and Wallpaper magazine to have some fun and to support the St. Bride Library. The project requires designers to re-create tart cards, being the postcards prostitutes advertise their services with, but for either a letter of the alphabet or a typeface. Design companies such as Apfel, Big Active, DixonBaxi and Poke as well individuals including Neville Brody, Anthony Burrill, Melvin Galapon, Shepard Fairey have taken part in the project, and now myself and Daniel Mather who I have been creating the cards with are also part of the project.

“Maybe Sabon would invite you to caress its counters, or Palatino would advertise its ‘Mega Serifs’. Bodoni boasts some magnificent finials, Baskerville’s swash can really inflict some pain, and Century Schoolbook would undoubtedly keep you in after class.”

All entries to Type Tarts project will be exhibited in London this July, an exhibition I will unfortunately miss because I am in Tokyo, but Wallpaper will also be publishing an issue on the project and a book is planned to be made as well. The top three cards will be selected by Type, Wallpaper and St. Brides. The project is a very exciting and to be honest, a limitless one. I’ve had to cut back on how many I was going to do as there are endless ideas and fun to be had. I did one myself for Baskerville with a ‘fingers‘ theme and myself and Dan are doing a collaborative card for Caslon based around ‘virginity‘, all gruesome but great stuff. I screen printed mine so more practice back in the print room and I’ve managed to produce a nice range of cards with various inks and paper stocks. Hopefully we are going to print them at a larger scale as posters and try to get some fly posted on walls and put some up in phone boxes as an extension of the project.

You can check out everything about the Type Tarts project and some more examples of them on Type’s website here.